"The BEst Business Advice Ever EXPOSED! "

George ABERCROMBIE

President and CEO of Roche North American Pharmaceutical Operations

I've been very fortunate to have worked with prescription entire career, products that make a real difference in the lives of hundreds of million mothers, fathers, grandparents, children, and friends around the world.

In my mind, there aren't many others businesspeople that can make such a claim. After working as a pharmacist in North carolina, I began my career in the pharmaceuticals industry as a sales representative. As I started Out calling on physicians and other health care providers, discussing the efficacy and safety of our products, Iwas Given a simple yet Poerful Piece of advice that has guided my thinking about this business ever since : sell the medicine as if they would be used by my family, my friends, or myself.

This meant explaining the drug's side effect in as much detail as its benefits, resisting the urge to sugarcoat the drug's value in order to drum up sales. Iwould give health care providers all the information they would need to make the best choices fore their patients. to this day, the humanity of each patient guides me in my work.


Put yourself in the customer's shoes



Adam M. ARON

Chairman and CEO of Vail Resorts, Inc

As much as possible, deal only with good and honorable people. If You deal With Good People, you won't need a contract, and if you are dealing with bad people, no contract can protect you.

Don't worry about contracts


Gerard J ARPEY

President and CEO of American Airlines

Right after I had been named Chief Financial Officer of AMR Corporation, former AMR Chairman and CEO Al Casey gave me this guideline: "Borrow money when you can. not when you need to." Without a doubt, it was the soundest piece of business advice ever given to me.

Be leery of loans



Diane N.BARK

President of DHB Financial Services, Inc

I've really had to learn everything by doing it the hard way, without the benefot of any business advice. Sometimes I think that's what makes a person succesful. making mistakes gives one a great opportunity to grow and learn.

if there's any advice that I wish I had gotten, it would have been this: be passionate about your work because it will make your life so much more enjoyable in the long run. Don't do anything just because it will make a lot of money. Most of all, listen tou your heart and your mind they will guide you in the right direction

Follow Your Heart


Thomas J. BARRACK,Jr Founder, Chairman, and CEO of Colony Capital, LLC

Don't confuse with results.

Only results count
Napoleon BARRAGAN

Chairman and CEO of 1-800-MATTRESS

I've been a merchant selling mattresses for more than twenty years. I pursued the best brands, the best quality. the best value, and the most Innovative constructions to ensure I offered my customers the best. My Pursuit of this information resulted in long and arduous reviews of the marketing materials that are carefully developed by each manufacturer.

Several years ago I had the good fortune to hire a vice president of merchandising who had a wonderful resume in the mattress business. Shortly after settling in, he said, "Let's open them up and see firsthand what's inside the mattresses we sell. " We opened our offerings,and our competitors' offerings, and we discovered that packaging and marketing materials cannot be the only source of information.


I have always been, and want to continue to be, a trusting person, but that does not negate the need to follow my vice president's valuable advice : Understand the content, and follow the pledge Microsoft adopted : Trust, but verify

Trust,but verify


Anne BEILER

Founder and CEO of Auntie Anne's, Inc

Keep going, gather good people around you to do what you can't, and focus on your gift

Recipe for success


Marc BENIOF

Chairman and CEO of salesforce.com

Strange as it sounds, the best business advice I ever received wasn't about how to make money - but how to give it away

In 1997 While I was an Executive at Oracle Corporation, Collin Powell stood up with the five living presidents and launched America's Promise-a program that challanged the nation to make a greater commitment to it's youth. That motivated oracle CEO Lanny Ellison to start a corporate Philanthropy program called Oracle's Promise, and I was tapped to spend $ 100 million to get computers into schools. All of suden, I was living in two worlds. I spent half of my time in management meetings and the other half at school in south-central Los Angels, Washington,D.C., Northern Ireland, and Israel.

Although we placed thousands of computers in schools worldwide, our small team felt as if the efforts fell short of leveraging Oracle's Full Philantrophic Potential. I thought back to Collin Powell's call to America's companies to "take the lead" in getting involved in youth service projects and to give employees, its customers, and its partners-we could have made an even bigger contribution.

That was a defining moment that helped inspire my concept of"integrated philantrhopy," the practice of emphasizing social service from the inception of a company. Shortly after I started sales force.com. the company launched the salesforce.com/foundation,a 501(c)3 public charity with a mission of integrating philantrophy and business. In tandem with private funding sources, salesforce.com palced more than 1 percent of the new corporation's shares into the foundation. it also committed to donating 1 percents of profits to the community and 1 percent of employee working hours to community service. the 1-1-1 model-equity, employee time, and profits-ensure that as the business groes so does its contribution to the communities in which it operates.

Collin powell calls the mission to get corporations involved in voulenteering a "crusade." If embraced, the possibilities are astounding. Just consider what would happen if a top-tier venture capital firm required the companies in which it invested to place 1 percent of their equity into a public charity serving the communities in which they do business. The potential of corporations who embed "doing good" into their business structure is boundless. In July 2000, salesforce.com/foundation opened its first computer center, providing free access to understand youth, with Collin Powell in attendence. since then, we have created nineteen such resources in san fransisco, a mobile computer lab in Hawaii, and twenty- four centers in nine other countries around the world, including Kenya, Romania, India, Israel, Laos, Germany, Nepal, Ireland, and Afghanistan. These Community technology centers have reached more than fifty thousand people worldwide. employees have performed eight thousand hours of community service, time, and expertise to these centers. We now have four foundation offices operating on the west and east coast of the united states as well as in europe and Asia. Additionally, about half of the employees made stock or cash contributions in 2003 and we also received donations from outside individuals. It's my personal goal to raise $100 to 200 million for the foundation over the next five years in cash and equity contributions.

The salesforce.com/foundation has enriched our communities-as well as our company and our lives. The foundation is the secret weapon that keep us grounded. People are here to do more than just make sales force.com/foundation technology lab, sharing his professional skills with the students mentors; a member of our sales team work through a literacy program provide support and a positive influence to an at-risk student; and our vice president of marketing teaches adults with no computer expirience the skills they need to land a new job. Our employees know how to make community service a part pf theit lives and they know the rewards of giving back. I know that some of these people will go off and start their own companies and I hope they will take them with the model that Collin Powell has inspired us to build at salesforce.com


Contibute to the community

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